Mediální studia 03/2008


Lenka Vochocová:
Women in Newsrooms: Idle Hopes for the Conquest of the Masculine Fortress (PDF)

The aim of this paper is to systematize and review academic texts dealing with the presence (absence) of women in the newsrooms, both as decision makers and staff members, and its impact on media content. The author argues that that there is no direct or causal relationship between the presence or absence of women in the newsrooms and the gender stereotypes in the media content, as there are many other factors affecting both the media content and the individual gender perfomance. The paper offers a detailed discussion of some of these factors, e.g. nondichotomic gender essence, the absence of feminine solidarity, institutional factors and media logic, horizontal and vertical newsroom segregation, sexual harassment and others.

women – newsroom – decisionmaking – media content – gender stereotypes – horizontal/vertical segregation

PhDr. Lenka Vochocova (1979) is a doctoral student at the Department of Media Studies, Faculty of Social Sciences, Charles University in Prague. Her research concentrates on the critical political economy of communication with a stress on gender and theories of the public sphere. Her doctoral dissertation deals with the position and self-perception of journalists in the Czech Republic. E-mail:

Dino Numerato:
Media Activity and Reflexivity of Sports Actors (PDF)

Contemporary scholarship dealing with the relationship between the media and sports has mainly been focused on critical analysis of media messages relating sport, on the political economy of the media and on the transformation of sports cultures as a consequence of the processes of globalization, commercialization and spectacularization. Yet less attention has been given to the ways in which sports actors actively approach or reflect upon the media. This paper contributes to filling this gap by analyzing different forms of the sports actors’ active usage and reflexivity about the media. Therefore, sports – and the term does not refer only to elite and high level sports, but also to recreational and competitive forms – is not exclusively presented in a subordinated position to the hegemony of the system of the media. On the contrary, drawing on an ethnographic study within three Czech sports associations (football, handball and sailing), the analysis explores different modes of active and reflexive approaches towards the media that appear in the sphere of sport. This analysis thus, enriches the research agenda of sports media studies diffused within the framework of sports sociology. Moreover, it empirically substantiates the growing stream of research on sport within media studies.

activity – ethnographic study – mass media – reflexivity – sport – sports actor

Dino Numerato (1978) completed his PhD at the Faculty of Social Studies, Masaryk University in Brno, Czech Republic. Between the years 2006 and 2008 he worked as a researcher on the project Sport and Social Capital in the EU at the Luigi Bocconi University in Milan, Italy. While working on this project he conducted ethnographic research on Czech sport associations. His main research interests include the sociology of sport with a focus on media, sport governance, volunteering and the relationship between sports and politics. He also works on reflexive social action and sociology of knowledge. E-mail:

František Kalvas, Michal Růžička:
Role of Interpersonal Communication and Gender in the Agenda-Setting Process (PDF)

In this article we empirically explore how interpersonal communication and gender influence the agenda-setting process. Two explanations of the role of interpersonal communication can be found in the literature: (1) a two-step flow theory and (2) the concept of contextualization. The two-step flow theory states that opinion leaders recognize important issues in the media and then disseminate them to the rest of society by influencing discussion. Contextualization is the concept that interpersonal discussions influence how incoming issues are understood and set criteria for which issues are perceived as important. Morley (1995) and Fiske (2003) explain the role of gender as follows: (1) the division of household labor leads to the different modes of TV watching and (2) different ideas about eligible topics lead to the different discussions. In our analyses we have found a moderate support and thus validation of the concept of contextualization and of Morley’s and Fiske’s ideas. In the conclusion of our text we suggest a more thorough research design to better understand the investigated problem.

agenda-setting – interpersonal communication – gender – gender stereotypes and communication – media communication

Mgr. František Kalvas (1975) completed his studies of sociology at the Faculty of Social Sciences, Charles University in Prague, and his Ph.D. in ethnology at the Faculty of Arts, University of West Bohemia in Pilsen. He lectures at the Department of Sociology, Faculty of Arts, University of West Bohemia in Pilsen. His main research interests concern the sociology of mass communication, mainly agenda-setting and research methodology. E-mail:

PhDr. Michal Růžička (1982) studied social and cultural anthropology at the Faculty of Arts, University of West Bohemia in Pilsen where he is currently a doctoral student of ethnology. He lectures at the Department of Sociology, Faculty of Arts, University of West Bohemia in Pilsen. His main research interests involve socio-spatial exclusion, including the influence of media discourse on the practise of social exclusion, and the epistemology of social research in a multi-cultural environment. E-mail:


Irena Reifová, Petr Bednařík:
Seriality and Mystery of Popcultural Self-Consciousness (PDF)

The essay examines the topic of legitimacy of popular culture as potentially productive space and autonomous field of specific genres, narrative patterns, economic conditions and stemming pleasures. In particular, what is addressed is the discrepancy between the cult of television serial genre on one side and its denouncement in the eyes of art criticism in contemporary Czech society. The authors illustrate that unlike the viewers and producers, most eloquent elitist critiques do not exhibit much respect for the genre of television serial.

seriality – television serial – culture critique – inclusive paradigm

PhDr. Irena Reifová, Ph.D. (1971) works as a lecturer at the Department of Media Studies, Faculty of Social Sciences, Charles University and the Film and TV School of the Academy of Performing Arts in Prague. Her research concentrates, among other topics, on Czechoslovak and Czech television serials since 1959. Email:

PhDr. Petr Bednařík, Ph.D. (1973) teaches at the Department of Media Studies, Faculty of Social Sciences, Charles University in Prague and also works at the Institute for Contemporary History. His research interests include Czechoslovak and Czech television serials since 1959. Email: