Mediální studia 02/2015 Special Issue

Mediální studia 02/2015 byla podpořena dotací Odboru médií a audiovize Ministerstva kultury ČR.




Ondřej Daniel, Tomáš Kavka, Jakub Machek (Charles University in Prague, Metropolitan University Prague):
Popular Culture and Post-Socialist Societies in East-Central and South Eastern Europe PDF



Gábor Egry, Ágnes Kata Miklós (Institute of Political History, Pázmány Péter University, Budapest):
An Anti-Communist Revolution of Gastronomy. The Gastronomy Renewal Movement and Hungarian History PDF

ABSTRACT: The article’s aim is to analyze how parts of the gastronomy renewal movement in Hungary are connected to nationalist politics of identity in Hungary. Based on insights from the study of everyday ethnicity, banal nationalism and comparative memory studies in CEE it shows how the nationalist anti-communist concept of history that constitutes a cornerstone of the identity of the right is in herent in the gastronomy movement. It is a-historic and manifestly mythici zing, finding the lowest point of gastronomy history in the Kádár-era, a period also excluded from national history in the great narrative of the right. This adjustment enables the movement to overturn existing hierarchies and infuse the public discourse with its own language with the help of politics but at the price of obligatorily lending its support to political PR action that contradicts its own promoted values.


Lucie Kořínková (Institute of Czech Literature of the Czech Academy of Sciences of the Czech Republic):
The Changes of (not merely) Practical Woman and Emancipation of a Hobby Magazine PDF

ABSTRACT: The study is based on analysing Praktická žena, a popular women’s magazine that was successful enough to survive the “times of transformation” on the Czechoslovak media market in the 1990s. It is focused on the relationship between the content of the magazine and the official ideology of the 1980s, defining women’s role in the society of that time, women’s everyday life problems and social changes after 1989. The text follows the development of Praktická žena as an ideologically controlled “life style” magazine of the socialist era to the hobby magazine of the present, and deals with the changing evaluating of DIY activities, such as home making of clothes and interior decoration, in the Czechoslovak society.


Eva Schäffler (University of Salzburg):
Reflections of gender and sexuality in the eastern German magazine Superillu PDF

ABSTRACT: The paper offers a historical analysis of the discourse on eastern German gender and sexuality in the 1990s. As a primary source, it uses Superillu Magazine, which has existed from 1990 until today and explicitly targets an eastern German audience. First, Superillu’s reflections of gender and sexuality can be described as an example of how certain attitudes in this field (e.g. towards liberal sexual behaviour or towards working women) have continued to exist beyond socialism. Second, a comparison of Superillu’s reflections of gender and sexuality in the 1990s with the results of contemporary sociological research in this field shows that these discourses did only partly correspond to each other. Altogether, the (comparative) analysis of Superillu opens up new vistas on discourses on gender and sexuality in the 1990s and thus helps to historicize one aspect of eastern Germany’s very recent past.


Irena Šentevska (Independent researcher):
“Turbo folk rules!”: Turbo-Folk, Chalga and the new elites of the post-socialist Balkans PDF

ABSTRACT: This paper addresses the role of (neo) folk music industry in the symbolic divisions and identity ‘reshaping’ (national and cultural) of the post-socialist Balkans, with an emphasis on official policies and popular attitudes in two countries, Serbia and Bulgaria. Turbo-folk and chalga, both colloquial but widely adopted terms for ‘modernized folk music’, may be perceived as two names of (more or less) the same phenomenon, which has many counterparts and local varieties throughout the world. The field of popular culture in its ‘post-socialist’ discursive framework is all too often excluded from academic considerations, in spite of its power and efficiency in forging, adopting and disseminating the ideological stereotypes underlying the deep social divisions and ethnic conflicts (not only) in the Balkans. This paper argues that both for its overwhelming presence in the lives of ‘ordinary people’, and for its associations with the national culture and identity, folk music is subject to exceptionally intense processes of manipulation, according to the ideological, cultural and economic (political) interests of the current elites – thus becoming a powerful and malignant vehicle of symbolic divisions on both national and international scales – in spite of (or perhaps due to) its festive and Dyonisian veneer, probably nowhere so eagerly exploited as in the Balkans.