Mediální studia 01/2014

Mediální studia 01/2014 byla podpořena dotací Odboru médií a audiovize Ministerstva kultury ČR.



Johana Kotišová:

Mediální konstrukce apokalypsy: Návrat Halleyovy komety a konec mayského kalendáře optikou diskurzivní analýzy PDF

// Media Construction of Apocalypse: The Return of Halley´s Comet and the End of Mayan Calendar through the Lens of Discourse Analysis


ABSTRACT: The research paper deals with media representation of apocalyptic predictions. It aims at describing how the apocalypse is represented/constructed in media discourse and what functions the apocalyptic predictions may perform. The theoretical background is highly interdisciplinary: the research is formed and inspired by the concepts of Carl Gustav Jung´s analytical psychology and by the historical context of the apocalyptic visions, including contemporary theories of collapse. Moreover, the paper associates classic anthropological conceptualisations of ritual, as well as the psychoanalytical/sociological notion of ontological security, with the media-apocalyptic seriality. The research paper employs a discourse analytical approach suggested by James Paul Gee, enhanced by selected Jungian categories, for in-depth comparative analysis of printed and online media texts dealing with the return of Halley´s comet in 1910 and the end of Mayan calendar in 2012. The paper suggests that – by various forms of ritualizing the apocalyptic events´ prediction – the media have the potential to symbolically revitalize the society and strengthen ontological security of its members. The objects of prediction (the comet and the calendar in this case) can actually serve as objects of projection of collectively unconscious anxieties, activated by social-political context. However, the research suggests that the media discourse on apocalypse articulates a historically invariable cause of the apocalypse – the self-destructive tendencies of the human race.

Miloš Horváth:

Aktuálny obraz úrovne jazykovej kultury v hlavnej spravodajskej relácii RTVS/Slovenskej televízie PDF

// Current Reflection of the Language Culture Level in the Main News Programme of RTVS/Slovak Television


ABSTRACT: The present contribution represents a partial research probe into the problems of the theory of codified language and linguistic culture of the contemporary Slovak language applied to the practice of mass media communication. On the basis of the analysed language material, we relativize the frequently cited argument of unflattering or even disrepair status of use of the Slovak language in public journalistic sphere. On the contrary, by means of linguistic-stylistic interpretation of the four editions of main news programme of RTVS/Slovak Television, we prove that language culture of particular assessed presenters/anchors and editors is at the relatively good level, as their public utterances do not significantly violate the current valid codification standard.


Iva Baslarová:

Divačka „růžové knihovny“: „U sci-fi žehlím, u Růžovky si sednu, ani se nehnu.“ Preference postav na základě genderového vztahování se publika Ordinace v růžové zahradě PDF

// Women Watching Soap Opera‘s: „I Stand Ironing with Sci-fi on, but when it Comes to Surgery in the Rose Garden, I Can‘t Help but Sit Still“ – Audience‘s Gender-relatedness and their Preferences


ABSTRACT: This article explores how the Czech female and male audiences of television soap opera The Surgery in the Rose Garden construct their gender identities in relation to their interpretations of the show’s characters. It takes the paradigm of interpretative sociology for its starting point and uses the methods of ethnographic approach to gender. Its theoretical background comprises gender theories of audience of the “women’s genres”. The research was conducted from 2006 to 2011 targeting the male and female viewers of The Surgery in the Rose Garden in the city of Šumperk. The methods used were in-depth interviews, group interviews and participant observation. The research also concerned part of the production of this soap opera, particularly its creative team. The article shows how members of the audience work with gender categories and how they “do” and “display” gender in their own lives.


Ondřej Diblík:

Monitory ČTK aneb co zajímalo komunistický režim na vysílání Rádia Svobodná Evropa PDF
// Monitors of the Czechoslovak News Agency or What Interested the Communist Regime in the Radio Free Europe Broadcasting Station

ABSTRACT: In paper ‘Monitors of the Czechoslovak News Agency or What Interested the Communist Regime in the Radio Free Europe Broadcasting Station’ analyses the so-called ‘monitors’, i.e., the daily transcripts of radio broadcasts given by the Western radio stations. The authors of these monitors were employees of a special department of the Czechoslovak News Agency, and the recipients were a narrow circle of people, mainly from the political and media environment of communist Czechoslovakia. Using more than 200 monitors, broadcasted in three historical periods, we have analysed the form and, above all, the contents of these monitors and we have described, analysed and interpreted what the communist regime and its representatives were so interested in regarding the broadcasting of the Radio Free Europe station.




Martin Husák:

Profesní vzdělávání a uplatnění rockově zaměřených publicistů v období normalizace PDF
// Professional Education and Employment of Czech Music Journalism Focused on Rock Music in the Period of Normalization
ABSTRACT: The advent of rock music in sixties has fundamentally changed the entire field of popular music all over the world including Czechoslovakia. Rock music played an irreplaceable social role, especially in relation to young generations who were using it as a significant voice of their feelings. The evolving area of rock music did not correspond to its professional reflection in official mass media. Serious rock music journalism significantly developed only at the end of the sixties. In the period of normalization, the Czechoslovak communist government restarted to hold rigidly to Marxist-Leninist ideology in its political and cultural practise. This turn also resulted in a new official approach to rock music characterised by differentiated forms of media regimentation including prescriptive media coverage the rock music or massive reduction of popular music periodicals. The article is focuses on the description of music journalism training based on university studies as well as on less formal ways of further training provided by interest groups or illegal platforms in the period of normalisation. This article also attempts to give deeper thought into how the area of rock music can become ideologically an unwanted way of making a living.




Jakub Macek: Poznámky ke studiu nových médií (Matouš Hrdina)

Jan Křeček: Politická komunikace. Od res publica po public relations (Alena Macková)

Jan Tomandl: Public relations a zpravodajství (Vlaďka Kubíčková)



Lucie Šťastná: Staronový prostor pro utváření mediální kritiky PDF